Audience Research Focus group video
This is our focus group video we decided to do as we wanted to get a general idea of what an audience wants when they watch a superhero film (our genre of film) We showed them a trailer for a film and we asked a specific list of questions to understand what they like and don't like in a superhero film and what they wanted to see more within a superhero film so we decided to take the results of the test and add that towards we we were going to do for our film as we thought that it would be advantageous to us to implement what people prefer in films compared to what we would think is what people like. We conduct these types of research in order to make a best film suitable for our audience, a lot of major film studios do the same but instead of using focus groups they use market research by seeing whats popular in the film market. As we are not a major studio we have to conduct our research into focus groups allowing us to get small majority opinions on what things they like about our genre of film and what they'd like to see
No comments:
Post a Comment